An Important Disclaimer
Before you get all excited and send us one of those giant foam checks to do your advertising, we should probably be upfront about something: there’s not a ton of scientific evidence showing that ads have a consistent effect on product sales. If Coca Cola stopped advertising for a year (and say, donated its $3.3 billion yearly marketing budget to charity), do you really think people would stop drinking Coke? Probably not.
But then again, you don’t work at Coke. You work at a smaller company that needs to get your brand out there*. We think we can help with that. And while we don’t have experimental data to back that up, remember – neither does anyone else.
*We don’t actually know where you work. Maybe you do work at Coke. Or maybe you have nothing to do with advertising and are just reading the copy on an ad agency’s website for fun (come on though, why?).